- Business Outcomes → Know the desired results to pursue - Customer Journey → Understand how your customer uses your product - Uncover Opportunities → Identify what could drive desired business outcomes - Ideate on Solutions → Get together with the whole team and come up with solutions - Test Assumptions → Uncover what you don’t know - Decide Based on Evidence → Invest in the winners and cut the losers Read the guide to simplify product discovery: https://lnkd.in/erqeks76